This post is about how you can get your product, book or website in front of large groups of people who are interested in what you’re offering for nothing (or next to nothing). I’ll get right into it.
How to Promote Your Product or Service Online: William D King
1. Create a Great Product
You can have the best marketing skills in the world, but if you don’t have an amazing product, then nobody will care about anything else. Furthermore everything costs more than zero dollars. It takes time and energy to create something great so spend as much time on this step as possible
2. Don’t Ask For Anything First
Unless somebody already knows they want your product or have heard that other people love it then no one is going to want it. So don’t ask for anything until you’ve delivered on your product.
3. Give Away a Taster
Give people a taste of the product you are offering for free or at a heavily discounted price which is inexpensive enough that they can still make a profit on resale if they wish to do so. This will create some early fans which will help spread the word about your amazing product through their networks of friends and acquaintances, thus creating more potential new customers who are interested in what you’re offering.
4. Advertise To People Interested In Your Product or Service or Who Are Going Through The Problem You Are Solving
If you have an online business try Google Adword’s targeted ads. If you’re selling something offline, then place an advert in the right section of your local paper or meetup.com for example; buy some flyers and drop them to people who might be interested in what you’re doing.
5. Bonus Offer for People Who Contact You
Give them a special discount or bonus offer to encourage them to contact you so that you can build a relationship with each person who contacts you… do whatever it takes! Once they’ve become aware of what you have done for others through their network, then they will be much more inclined to give your product or service serious consideration because somebody they know has experienced results from using it.
6. Ask Your Early Adopters for Feedback and Criticism
By listening to your early adopters carefully and implementing their feedback, then this will enable you to tweak anything that is not perfect so that the product you offer gets even better. This creates even more goodwill which means people are willing to help spread the word about your great products through their networks of friends and acquaintances, thus creating more potential new customers who are interested in what you’re offering.
7. Amplify Your Message
Take a look at Reddit for example. There is a subreddit for almost every topic under the sun. You can identify subreddits related to your area of expertise by using the list of subreddits located here. Spend some time on each subreddit doing searches based upon keywords associated with your industry or service and add it to your Reddit “favorites” so that you can quickly find it when you need it. Then whenever you have something interesting to say on one of the subreddits, post a link back to your product or service which will help highlight how people are using your products or services successfully to solve their problems for them
8. Be Consistent and Patient
For example if somebody follows you on Twitter be sure to follow them back within 48 hours. If somebody likes your Facebook page be sure to like theirs in return… always thank people for anything they do that is supportive of what you’re offering, no matter how small the action! This way they will know that they are appreciated. Never ask anybody directly for anything until after you have delivered on your product.
9. Be Genuine
Never try to trick anybody into buying anything by making false claims about the benefits of what you are offering or the results people can achieve if they buy now because word will get around very quickly and cause many potential new customers to be skeptical about spending their hard earned money on your product or service which may reduce sales levels significantly… it is much better to under-promise and over-deliver! As Tony Robbins says “People buy based upon emotion then justify with logic”.
10. Add Value to Your Product or Service When You Can
One way of doing that might be to offer extra bonuses for free when somebody buys through your link; another way might be to set up a Q&A webinar in which you answer questions about your product or service. Then record this webinar so that it becomes available to everybody who purchases through your site in the future… think outside the box, the possibilities are endless.
Conclusion by William D King:
There are many other ways you can use to make it easier for people to find your website and products or services by using some free online tools… I will save that topic for another article!