Online stores are becoming the new standard for online marketing. While businesses rely on SEO organic traffic, online stores make it easy driving organic traffic through personalized content and customer engagement. The more time goes by, the more critical the digital stores gain in driving organic traffic. The demand for digital marketing has been increasing, and competition among retailers is stiffer than ever before.
Organic traffic is important to any website because it can bring in new consumers. However, it requires a lot of work and effort to increase the number of organic visitors.
What Exactly Organic Traffic Is?
Organic traffic is traffic that’s generated by your website without any external advertising or marketing efforts. This type of traffic is usually composed of users who have found and clicked on the website organically.
Organic traffic can be challenging to come by, especially in the highly competitive digital marketing space. Organic methods, referral programs, blogs, social media posts, and content marketing can help increase organic traffic to your website.
Why Is It Important For Online Stores Can Drive Organic Traffic?
Organic traffic is the most effective way for online stores to drive sales. It has a high conversion rate and is less expensive compared to paid advertising. According to Google, over 90% of shoppers start their search on the first page of search results that they see.
If your site is not near top of Google’s results for your keywords, you are missing out on potential customers. This is where SEO organic traffic comes into play and can make all the difference in your business’s success.
Methods Through Which Online Stores Can Drive Organic Traffic
Organic traffic is one of the most important factors for a successful e-commerce website. Online stores have been successful because they have been able to increase their organic traffic and sales.
Some of the methods through which e-commerce stores can drive organic traffic are below:
Online stores can increase their organic traffic by strengthening their SEO. Traffic from SEO is an important part of increasing revenue for many e-commerce platforms today.
According to SEO Perth experts, you can easily boost your website’s organic traffic by optimizing the following:
– Content for relevancy
– Title tags
– Meta description tags
– Using keywords in your domain name and URLs
Creating detailed product descriptions
Online stores are beginning to understand the importance of product descriptions. It’s worth the time, money, and energy to make your product descriptions more detailed and appealing than your competition.
In today’s world, they have no choice but to compete with each other over social media. This is because many people rely on recommendations from friends and family members when they shop. They need detailed product descriptions to stand out against their competitors.
This increased traffic is organic in most cases because customers will search for a product by its name. They will then find the detailed product description and be convinced to click on it.
It is important for online stores to have a well-written, informative and descriptive product description so that they can be found on searches related to their products as well as in organic searches.
Creating a unique blog
Blogs are an important tool for online stores to increase their organic traffic. They can use a blog to share unique content that will engage with visitors and help them buy their products. Through creating interesting content, online stores can grow their organic traffic and build a loyal audience. A blog provides the perfect space for sharing this type of content.
Online stores can use blogging to drive more sales by giving their customers something different from the rest of the market. Online stores also have flexible budgets to choose what they want and create blogs accordingly.
Increasing the number of landing pages
Online stores can generate organic traffic by increasing the number of landing pages. The best time to launch a landing page is when they are getting low on organic traffic and need new visitors.
An online store with a physical shop in the real world or having a physical presence in another country may have difficulty generating leads through their website when it is hard for people to find them. In such cases, an offline marketing strategy may be required. However, this does not mean that online stores cannot increase their organic traffic.
An online store can increase its organic traffic by launching a landing page for each product category or service offered on its website and optimizing it further with keywords relevant to that particular category or service. By creating multiple landing pages, the store will be able to convert.
Targeting long-tail keywords
The long-tail keywords are the ones that have never been targeted before. They are the ones that are not easy to find on search engines, and they offer more profit for online stores because of their lower competition. Online stores should focus on long-tail keywords because it is easier to rank for these terms, and it is also easier to maintain traffic for them.
To make the most of long-tail keywords, online stores should optimize their product pages for these terms. They should include questions like “What is the best way to use it?” or “What does it feel like?” Some other ways to improve SEO for long-tail keywords are by utilizing title tags, content length and optimizing for searches with a broad range of keyword terms such as “nail polish remover.”
Creating a great site architecture
When it comes to SEO, one of the most important aspects is having a site architecture that will enable your site to rank for keywords and phrases related to your business.
The most important aspect of this is the navigation menu. It should be easy for users to navigate from one page and see all the content related to a certain topic without scrolling down or clicking on anything else.
Great site architecture will help online stores to drive organic traffic. It is the key to a successful online store.
The following are the steps that can be taken for creating a great site architecture:
- Step 1: Site navigation is essential to keep visitors engaged and coming back regularly. What makes it important is that it can help visitors find what they need quickly and easily, which will result in more conversions.
- Step 2: Creating clear paths and links between content areas allows your visitors to explore your website, increasing their chances of finding what they are looking for and converting them into customers.
- Step 3: Focus on creating engaging content that appeals to your target audience, whether it is by providing information or entertaining them with knowledge.
Developing a link-building strategy
Advertisers of online stores are always looking for new ways to increase their organic traffic. Link-building strategies can be a good way to do so.
Online stores have become more popular lately and can create a larger customer base than brick-and-mortar retail stores. However, to achieve this, they need to increase their organic traffic by building links, and links only get them there if they develop a link-building strategy.
If a business wants to increase its organic traffic, then it should develop a link-building strategy. This strategy aims not just to improve the rank of their website in search engine results but also to increase the number of products sold.
Online stores can easily generate links for their products by using social media platforms such as Instagram, Facebook, and Twitter. The key is to create content that people want to share and link back to the store (e.g., posts with pictures of new items or reviews from customers).
Creating unique offers and discounts
Because of the rapid increase in internet users, retailers have had to find a way to attract more individuals to their online stores. One of the best ways for retailers is to create unique offers and discounts exclusive for this retailer and put them on their websites.
Offers like these will help retailers increase their organic traffic and lead customers to their stores. To make sure that the offers are as effective as possible, merchants need a digital marketing agency experienced in creating different types of offers for different types of businesses.
A unique discount code with huge discounts (100% off or 50% off) may not be effective for small businesses. Merchants should give discounts that are better suited for them, like 30% off or 20% off, etc.
Building a brand
A lot of people are finding it tough to find organic traffic through their websites. This is where search engine optimization and social media marketing come in. However, if you want to increase your organic traffic, you should focus on building a brand and the trust of your audience.
To build a brand, online stores should have an authentic voice and ensure that they are consistent with what they offer. They need to have a strong social media presence and be active on different channels like Facebook, Instagram, or Twitter.
Attracting customers from related categories
There are many ways to increase organic traffic. One way could be through related categories. This can also be done by creating content with significant keywords in it and going on related social media accounts.
Online stores should create content that goes along with the category they are trying to target to entice their customers more easily and attract more organic traffic from related niches.
Organic traffic is not difficult to get if you have a website providing great content and offers value for people. To increase organic traffic, online stores can improve their SEO practices and use email marketing. This will help to communicate with customers to provide valuable information in exchange for email addresses.
Many businesses see organic traffic as the best kind of traffic. This is because it means people are using your site for its purpose, which will lead them back for more.