Facebook, War on click baiting and goodbye News Feed –
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Facebook, War on click baiting and goodbye News Feed –

Facebook

New Facebook update against click-catching headlines: soon those who invite users to click in a “deceptive” way will fall into the oblivion of the News-feed.

Facebook is ready to take the war on click baiting to a new level, more bitter and cruel, especially against those who still update their fan pages with the classic click- catching titles . The most classic of examples: ” Facebook for a fee: click here to find out what’s new “. And then maybe you end up on a site that reassures you by telling you that no, Facebook will not be paid, but has only played yet another hoax … but in the meantime it has placed a call-to-action that is deceptive to say an euphemism.

3 Facebook updates to reduce clickbait

“People tell us they don’t like misleading, sensational or spammy stories, ” engineers Arun Babu, Annie Liu and Jordan Zhang tell in the Facebook newsroom. “This includes clickbait headlines designed to get attention and attract visitors to click a link . In an effort to support an informed community, we’re always working to determine what stories the clickbait headlines might have so we can show them less often. ”

Last year Facebook already introduced penalties to reduce the visibility of fan pages that regularly publish updates aimed at grabbing clicks . With this new move, on the other hand, the platform puts in place even three updates that aim to further decrease the possibility of intercepting audiences with click baiting and instead optimize the most authentic stories for users:

  1. Facebook already controls the domains that publish with a click baiting strategy and the fan pages that resume this practice. From now on , the individual posts will be evaluated;
  2. Double check on the stock, to evaluate if it offers incorrect information or if you exaggerate it (also separately in the link);
  3. The control is now focused on English, but will soon be launched on other languages, such as Italian.

Facebook likewise paid heed, and trying to clear their valued fishing opening from the excess of modest baits because of a paranoid fear of terrifying their important fish, they refreshed their newsfeed calculation. What’s more very much like that, Facebook currently preferred “top caliber” content and the Upworthy uprising was subdued for the time being.

Is the constant search for the “wow” effect at sunset?

As mentioned, Facebook has been working in this direction for about a year and it almost seems to have taken it personally. It will be the concern for users who leave the social network , it will be that it takes much more effort to make the “relational” and virtual experience more and more integrated and safe. Oh, by the way: it is recent news that 3,000 people will soon be hired at Community Operations (already 4,500 active), the team that has the task of monitoring inappropriate content reported by users.

As mentioned, the main objective remains to increase the most authentic updates , which can stimulate people to deepen, comment and share with their contacts. But to achieve this, the information must be of quality and above all “true”. In this regard, it is no coincidence that a short time has passed since the Decalogue to identify false news , that is, all those hoaxes that circulate every day and we see before our eyes, perhaps even among some of our unsuspected contacts.

Facebook is finding a way ways to reduce nasty posts. They checked on and sorted a bunch of presents on illuminate an AI model, which can recognize different sorts of malicious substance. Facebook spam incorporates individual stories, pages and web spaces that continually share joins with misleading content features.

Assuming that you’re dealing with your own page, you really want to rethink your procedure to ensure your posts and advertisements are fulfilling Facebook’s guidelines.

Facebook click baiting: what impact on fan pages?

“We expect most fan pages won’t see any significant changes,” the engineers confirmed. Unless they are part of that whole array of “editors” who relaunch posts with click baiting, of course. The recommendation is therefore to aim for original and useful copy to identify the content of the link , without exaggerating to create false expectations or even false news.

Sharing connections is a phenomenal method for drawing in your crowd. Yet, assuming you use Facebook misleading content features that keep data in endeavors to draw clicks, similar to “You will have a hard time believing how this person treats his set… “, Facebook will diminish the post appropriation for your page. All things considered, consistently use joins with exact and direct features and utilize your own voice to energize discussions.

Anyone who has published such posts is now cautioned: continuing will only cause pain. It is enough, therefore, for the transitions of the “Mourning in the world of cinema” with perhaps the photo of a very famous actor… and to understand only after having landed on the link that it is the third cousin of the celebrity. Just to give an example. To stay on the side of the buttons I also recommend to go easy with the various “Discover”, “Click”, “See if you won” and the like. You never know …

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