When planning an event, it’s important to determine who your event partners will be and what role they will play. But what is the difference between an event partner and an event sponsor? And which one should you choose for your event? In this article, we will discuss the differences between these two types of event collaborators and help you decide which one is best for your upcoming event.
What is an event partner?
An event partner is typically a company or organisation that shares your event’s goals and objectives. Event partners are usually involved in the planning and execution of the event itself. Yes, that means your trusted event organiser company could be an event partner.
These companies may help not only with planning and execution but also with promotion. In a broader sense, even partners may also provide volunteers or donate supplies. Event partners are often local businesses or organisations that are invested in the community where the event is taking place.
What is an event sponsor?
An event sponsor, on the other hand, is a company or organisation that provides financial support for your event. Event sponsorships can range from a few hundred dollars to tens of thousands of dollars, depending on the size and scope of your event.
In exchange for their financial contribution, sponsors typically receive some form of branding or marketing at your event. For example, their logo may be included on promotional materials or they may be given a speaking slot at your event.
Other examples of event sponsorship inclusions:
- Their product included in goodie bags
- Promotional opportunities with your audience before, during and after the event
- One of their executives getting interviewed in your event
- VIP tickets
- Exhibit space
So, which one should you choose for your event?
The answer to this question depends on a number of factors. First, you need to consider your event’s budget. If you have a limited budget, partnering with local businesses or organisations may be a better option than seeking out sponsorships.
Second, you need to think about what type of support you need for your event. If you need financial support, then sponsorships are the way to go. But if you need help with planning and execution, then partnerships are a better option.
Finally, you need to consider your event’s goals and objectives. If your goal is to increase brand awareness or reach a new audience, then sponsorships are a good option. But if your goal is to build relationships with local businesses or organisations, then partnerships are the way to go.
Of course, you can also have both event partners and event sponsors; it really depends on you. No matter which route you choose, remember that partnerships and sponsorships are two great ways to get the support you need for your upcoming event.
One thing’s for sure, though. Whatever event it is you’re looking to hold, the help of an experienced event organiser company is something you’ll need. Event organising can get complex, so it’s best to have a knowledgeable team of experts to guide you every step of the way.