Like other sectors, the real estate industry has also been widely impacted by the COVID-19 pandemic. However, the agencies have encountered a booming market, and a major portion of its success credit goes to social media.
In 2020, social media evolved into an essential tool for realtors. Real estate has always been an industry that employs older school marketing techniques and has leaned on in-person encounters. Nevertheless, realtors are actively adopting social media as a tool to exhibit their value and their possessions virtually.
Still, wondering how social media helps market homes? Here’s our curated list of benefits that would help you comprehend and change your mind. Have a look.
Social Media Diversified Marketing Efforts
Social media drives can assist a real estate firm reach clients it would not have associated with using standard marketing techniques. Updating social media accounts like Facebook and Instagram enables realtors to notify clients about recent listings. Besides, platforms like YouTube are another big advantage, allowing realtors to use images and short videos to notify subscribers about new listings.
Social media is also an excellent method to emphasize happy clients who have discovered their new home and display locations in communities that a realtor serves. Since multiple people react well to visual ideas, social media functions as a useful tool to pique potential clients’ interests.
Social Media Builds a Broader Network
Social media permits networking with clients and other realtors. They permit realtors to ask their followers to share articles and blogs, helping in expanding their content reach. Besides following other valuable accounts, realtors too have a prospect to gain knowledge and expertise by creating a broader network.
Social Media Promotes Web Traffic
Sharing actual videos or blog posts via social networking platforms can drive traffic back to a realtor’s website. Social media initiates interaction with an audience aiming for specific expertise, and keen followers or subscribers can further promote content allocation by sharing content within their networks.
Further, regularly revised content increases a website’s ranking. Since search engines favour updated content, having web pages attached by multiple sources can boost website rankings.
Having read these benefits, you might be wondering how you are supposed to craft a social media strategy for real estate?Well, don’t worry, we have an answer for that as well.
How To Prepare A Social Media Strategy For Real Estate?
These days, it’s challenging to stand apart and get noticed by potential customers. Thus, framing a two-fold social media strategy that caters to sellers and buyers is essential.
Follow these hacks by Lifestyles Unlimited to prepare a social media strategy for your real estate company.
- Study Your Consumer’s Persona
- Specify Your Social Media Objectives
- Pinpoint The Best Social Media Networks For Real Estate
- Build High Grade Content
- Decide A Target Audience And Promote Smartly
- Research, Optimize, And Repeat
Real estate on social media concerns multiple moving pieces and keen attention to detail.
That said, it’s likewise an excellent place to prospect and generate leads. With numerous clients heading to social in quest of their next house, you must be able to meet them there. With the approach outlined above, you can accomplish that.