Smartphones have changed the way people live, engage, and even shop. With the arrival of smartphones that are essentially mini-computers, the number of people using smartphones for work, shopping and other activities has increased rapidly.
So, what does this mean for your SEO strategy? Do you need to change your SEO to target mobile platforms? Or will the same strategy work for both PCs and smartphones?
Most businesses don’t differentiate between mobile SEO and other forms of SEO, which often leads then to collapse in rankings. If you are a business owner, then you may wonder why this happens?
This article will explain everything you need to know.
What is Mobile SEO?
Mobile SEO is very similar to regular SEO, with the difference that it is better designed to target mobile searches. Mobile SEO may include different components that make it unique. For example, Mobile SEO often includes adding fewer characters to meta descriptions to accommodate less space on a mobile screen.
Similarly, it may focus more on video and image content and integrate it with written content. When doing mobile SEO, you may have to optimize your website and content for voice search as well. With customer search trends changing rapidly, mobile SEO is adapting daily.
However, this requires more innovation and creativity in your SEO strategy. For example, the same strategy that you used last year will not work this year. This forces businesses to constantly update their SEO strategy.
So, why should you focus on Mobile SEO? What are the requirements and trends of Mobile SEO?
Here are 5 factors to consider:
Local SEO Fares Better on Mobile
If you haven’t yet started targeting local SEO, then it’s time you do. Local SEO is easier to optimize for and will get you customers who are more likely to convert.
Local keywords like ‘near me’ or ‘in my area’ are becoming more popular than generic keywords. Google’s search results also tend to favour local businesses on mobile.
For example, if a user searches for the best toy deals, they are more likely to see toy stores in their area. Another important factor is the positioning of the Google My Business search results. These local search results are placed on top of the page in mobile searches and on the side on a larger device.
So, if you want your mobile SEO to be successful, you’ll need to start targeting local keywords.
App Results
Do you have a mobile app? If not, then maybe it’s time you start creating one. Many mobile searches are starting to show apps in the search results. Having an app also provides a great backlink for your website and improves its authority and rankings.
When making an app, make sure that it is optimized according to the latest UX design features. It should also give visitors added benefits such as ease of purchases and other benefits.
Voice Searches
With the increased popularity of Siri and Alexa, voice searches are becoming more common on smartphones. If you optimize your SEO for voice searches, you will be able to get a competitive advantage immediately.
Voice search results are often better suited to target longer and more specific keywords. To do proper SEO with voice search, make sure your strategy includes user intent. Your content should also be more specific and descriptive and solve a certain query.
Most voice searches will be in the form of a question, so FAQ-type content usually ranks higher. In any case, make sure that your website is optimized for voice search results to target the younger generation.
Fast Performing Sites
Lastly, you should always look at how your site’s speed affects SEO, especially when it comes to mobile rankings. People have even less patience when on mobile devices and if your site doesn’t load fast enough, you won’t get many visitors.
So how do you optimize loading speed?
Firstly, make sure that your site has smaller images, videos, and compressed large files. Secondly, make sure that your web hosting service is adequate. Having the right hosting is crucial not only to loading speed but for determining your website’s ranking as well.
So, if you are looking for reliable SEO services in Pakistan, then make sure that they optimize your website for mobile SEO as well. The best SEO company in Pakistan will ideally provide you with a long-term SEO strategy designed to give you a competitive advantage digitally.
So, next time you need the best SEO services in Pakistan, make sure you choose a company that provides flexibility and diverse solutions