Are you looking to take your business or e-commerce website to the next level? Are you unsatisfied with your current rankings?
If so, then you should consider improving your SEO strategy. Many businesses invest heavily in Ad campaigns but ignore SEO because it takes time to see results. However, the power of SEO is real and you should take full advantage of it in 2021.
If you have an e-commerce website, then having the right SEO strategy is even more crucial. Most of your success will be based on how well you can market your products online.
After all, the ROI of SEO is higher than other options and it gives better results in the long run.
So, how can you do SEO for your e-commerce or business website?
Here are 4 practical things that you can do today:
Create a Blog for Your Website
When a customer searches for a product online, they expect to see relevant results. These results are ranked based on the quality of the content on the website. You’ll notice that many people search for how-to articles and other informative pieces of content online.
Many of these customers end up buying a product or two after doing basic product research.
This is why creating a blog is essential for SEO. Not only does it give you content that you can rank, but it’s also a great way of convincing users that your brand has authority in a certain industry.
If you have an e-commerce store, then your blog may contain more how-to articles, technical blogs, and even long-form product reviews.
Content is necessary for any SEO strategy and having a blog will give you more opportunities to reach new customer bases online.
Start a Business YouTube Channel
Most businesses neglect YouTube because of the impression that it’s an “entertainment” platform. However, did you know that YouTube is a great way to showcase your brand’s value and target a wide customer range?
Best of all, YouTube provides you with high-quality backlinks, which will improve your rankings.
So, whether you post product reviews, company achievement videos, or other video content on YouTube, make sure to include links back to your website.
Start targeting YouTube and you’ll be surprised at the effect that it has on your website’s rankings!
Use Social Media for SEO
Social Media platforms are great for improving your SEO. Not only do they provide great backlinks for your website, but they also help strengthen your brand’s interaction with customers.
Social Media is also essential for re-targeting current customers. You can use it to strengthen your brand image, drive traffic to your website, and as a means of customer support. Simply staying active on social media can also improve your website’s local SEO rankings.
Learn How to do Keyword Research
One of the biggest mistakes that most people make when starting an SEO strategy is that they do little to no keyword research. However, this is often the main reason why your website isn’t getting any organic visitors.
For example, if you run a shoe company and you target the keyword, best shoes, you’ll probably get very few conversions. Why?
Even though this keyword may have a decent number of searches, many people who search for this are not doing so with buying intent. If you do proper keyword research, you’ll notice that “shoes on sale” may have less search volume but is more competitive.
So, if your goal is to improve your website’s conversions along with traffic, then learn how to do keyword research.
Have a Professional Agency Manage Your SEO
If you try practising the above tips, your rankings will probably start to improve. However, the competition in SEO is quite high, which makes it almost impossible for you to rank with high-volume keywords, especially if you have little expertise.
The best alternative is to have a professional agency manage your SEO. There’s a major misconception that SEO is too costly. If you look at website SEO prices in Pakistan, you’ll notice that different packages suit different businesses.
When negotiating with your SEO agency, keep in mind that the SEO price in Pakistan will depend on your business’s size, location, and the number of keywords you want to rank for.
Lastly, don’t forget that investing in SEO gives a high ROI, which makes it the perfect way to grow your brand in the long run!